Santos Basoria, CEO and founder of Frida Roofing LLC, started the company four years ago with a clear mission: to bring honesty, integrity, and lasting quality to the roofing industry. What began as a vision quickly grew into a thriving business built on faith, hard work, and a passion for helping homeowners protect their most valuable investment—their homes. With a decade of experience in roofing and insurance guidance, Santos has led Frida Roofing LLC from a small family effort into a trusted team serving communities across Kentucky. His leadership is rooted in his values: putting clients first, delivering dependable results, and treating every project as if it were his own home.